Senior Product Owner / Product Manager · MarTech & AI

I turn MarTech complexity into products that create measurable business value.

With 10 years in marketing automation, I have owned global platform transformations across 100+ countries and different industries. Today I combine that enterprise experience with hands-on AI product building through ProofIndex and Forge.

Based in Prague · Open to remote, hybrid and international roles

Ondrej Vatka, product designer, photographed against a light background.

Prague · available for full-time product design roles

01 / Profile

Ownership beyond delivery.

I’m a Senior Product Owner / Product Manager with 10 years of experience in MarTech and marketing automation. My work sits at the intersection of marketing, sales, technology and commercial operations. I take ownership from business case and requirements through vendor and stakeholder management, delivery, communication and hypercare. I care most about whether a platform creates measurable value for users and the business—not simply whether the technology was delivered. Alongside enterprise transformation work, I design and build AI-enabled products to keep my product judgment and technical understanding hands-on.

E / 0110 years in MarTech and marketing automation
E / 02Global ownership across 100+ countries
E / 03Enterprise transformation combined with hands-on AI product building
01

Business-value orientation

Platforms should improve commercial outcomes, not operate only as technology cost centers.

02

End-to-end ownership

From business case, scope and partner selection through delivery and hypercare.

03

Global MarTech transformation

Complex multi-region platforms, integrations and stakeholder environments.

04

Hands-on product building

Current product discovery and delivery through independent AI-enabled projects.

02 / Enterprise evidence

Selected professional work.

Paid, global work comes first: anonymized examples that show scope, decisions and safe outcomes without exposing employer-sensitive detail.

Case 01 8 months

Global marketing automation migration

I owned an eight-month global migration from Adobe Marketo Engage to Salesforce Marketing Cloud Account Engagement. Transformation covered the business case, requirements and acceptance criteria, partner selection, budget, stakeholder alignment, delivery, documentation, communication and hypercare. It affected marketing and sales operations across more than 100 countries and 20 Customer Centers, serving approximately 100 users.

Outcomes

  • Delivered on time, under budget and without disrupting global business.
  • Reduced platform and operating costs.
  • Shortened the path from lead generation to sales contact.
Case 02 6 months

The first end-to-end digital lead journey

I owned a six-month global integration between Adobe Marketo Engage and Salesforce CRM. For the first time, the full journey from lead generation to sales follow-up became digital and trackable end to end. A lead generated through the website could reach the CRM within minutes, allowing sales to act quickly. Person-level activity history also gave marketing better information for more relevant email and online advertising.

Outcomes

  • New digital leads reached Salesforce within minutes.
  • The full lead-to-sales journey became measurable end to end.
  • Logged engagement data improved sales context and marketing targeting.
03 / Current builder evidence

Judgment made tangible.

Independent products that keep discovery, technical understanding and claim governance hands-on.

ProofIndexGenerated report
ProofIndex generated investor report for a city, showing the exposure score, mortgage score and country rank side by side.

Product screenshot · generated investor report view

Project / 01

ProofIndex

ProofIndex explores how AI-driven income disruption may intersect with exposure in local housing markets. I designed and built the product across methodology, data pipelines, backend, frontend, product governance and deployment. The most important decisions have been about evidence: separating exposure from prediction, preserving point-in-time data provenance and narrowing public claims when the available data does not support them.

Product judgment

  • Product strategy under substantial data and evidence constraints.
  • End-to-end delivery from methodology to a live public product.
  • Conservative claim governance instead of overstating predictive validity.

Current status

ProofIndex is live at proofindex.ai and remains an independent product and research project rather than a commercially validated business.

Relevant stack

Python · FastAPI · React · TypeScript · PostHog

ForgeTicket board
Forge ticket board with Backlog, In Dev, Review and Done columns, each ticket carrying a type label and priority.

Product screenshot · ticket board with priority and type filters

Project / 02

Forge

Forge is an open-source, self-hosted Kanban system for developers working with Claude Code, Codex and Hermes. I built it to move agent work out of transient chat history and into an auditable shared project board. It combines an MCP server with a mobile-first React PWA, real-time updates and explicit attribution for both human and agent actions.

Product judgment

  • Designing a human–agent operating workflow around a real personal need.
  • Translating MCP capabilities into a usable product experience.
  • Building and operating a complete system across UI, backend and infrastructure.

Current status

Forge is a personal workflow product and open-source project, not a hosted SaaS business.

Relevant stack

React · TypeScript · MCP · Supabase · Railway · Vercel

04 / Working methods

Tools follow the work.

I use tools as part of an end-to-end product workflow—from discovery and platform ownership to building, automation, delivery and measurement.

MarTech & CRM

Adobe Marketo EngageHubSpotSalesforce

AI & development

Claude CodeOpenAI CodexVercelSupabase

Automation

n8nZapier

Analytics

Power BIGoogle AnalyticsPostHog

Operations

JiraConfluence
05 / Start a conversation

Let’s build products that create real business value.

I’m open to Senior Product Owner and Product Manager roles where I can combine MarTech expertise, substantial product ownership and hands-on AI product building. I’m based in Prague and open to remote, hybrid and international opportunities.

If that sounds relevant to your team, I’d be happy to start a conversation.